One of the biggest myths I hear (constantly) is that lack of money is the reason for lack of excellence in church communications. That's not a reason. It's an excuse. I hate it when I hear people say it. It's a bummer.
A small budget is NOT a hurdle to progress. It does NOT prevent you from WOWing your guest and it does NOT restrict you from adding value.
I jotted a few things here that you can do RIGHT NOW to improve your church communications with no money. You can do this for a church of 10 or a church of 10,000. Either way. Money or not, this list is a great place to start.
- Have conversations. Lots of them.
Help coach the people you work with to stop thinking brochures and start thinking about objectives and customer service.
- Create a Style Guide.
A consistent stylistic approach will have a positive impact on the overall excellence of your church.
- Identify your specific audience. You need to know who you're talking to before you know how to say it. [more]
- Document your communication values. What is the method and context of your culture. [more]
- Outline a strategy. Determine what gets communicated, in what priority using what vehicles. Every bit of news for each ministry is not appropriate for all church consumption. [more]
- Reduce emotional overload. Create less and say more. [more]
- Implement an official proofing team and process. Have a group of volunteers review everything for accuracy and consistency before it's printed or distributed.
- Assemble a group of consumer advocates (or secret shoppers). This team of critical thinkers can experience your church delivery vehicles from the shark's perspective and provide input to what's working and what isn't. [more]