From the mailbag...
"Yo, Kem. I was hired about a year ago to bring some focus to our church communications. Since I've started, I've gotten nothing but push back from several of the staff members. I find myself frustrated and wondering why I try and why I care so much. How do you get ministries and ministry leaders all on the same page? "
I know what it feels like to be Miss Unpopular and have plenty of experience in how to lead change the wrong way. Thankfully, I'm a quick study. Here's a few things I've learned can help as you try to align your church's communication standards and processes.
- Try to approach people with ways you can help them do what they already want to do, not with the ways they need to change what they’re doing. In the early phases of change, it’s more relationally-oriented than it is tactical.
- Manage your efforts one project at a time, prioritizing them by the things that impact the most people.
- It might not move as fast as you would like, but it’s more effective if you focus on working with just one or two staff people at first. Start with people you already have trust and good relationships with. Get some early wins under your belt with their projects. People will see those successes and will start seeking you out.