How do you "do" web strategy?
Your completed proposal serves as the foundation for your working project scope. Draft your project scope to include these sections.
- Project objective
- Assumptions/strategy/guiding principles (the rules of engagement)
- Branding (personality) & audience priorities
- Traffic & Flow (site map)
- Success measurement considerations/requirements
- IT considerations/requirements
- Challenges [change management]
- Stakeholder roles
- Timeline (phase out by priorities)
- Concept & reviews
- Testing & content population
Looking for samples of documents we've used? I've got some here.