DELIVER: The final phase of your web strategy

How do you "do" web strategy?

After completing the 1. DISCOVER and 2. DEFINE phases of your web strategy, you're ready to 3. DELIVER.

Your completed proposal serves as the foundation for your working project scope. Draft your project scope to include these sections.

• Project objective
• Assumptions/strategy/guiding principles (the rules of engagement)
• Branding (personality) & audience priorities
• Traffic & Flow (site map)
• Success measurement considerations/requirements
• IT considerations/requirements
• Challenges [change management]
• Stakeholder roles
• Deliverables
• Budget
• Timeline (phase out by priorities)
  • Concept & reviews
  • Testing & content population
  • Implementation

Looking for samples of documents we've used? I've got some here.

Comments

[Jeremy Scheller]

Just have to say that this is all coming in at the right time...

Spent the summer preparing for our church to move to a new space. We had 250 more people at our first service than our regular attendance at the old space...

Then took a few days off with the intention of now til Jan 1 focusing on taking our dinosaur website into the modern era (dinosaur is relative, we're only a three year old church...)

I've been going through some of the questions asked in the Discover stage, asking some of my own, and getting down to the nitty gritty...I even threw out that "sketch" of the new website I made a few months back...Just doesn't make sense for the big picture...

thanks for the resources...