I frequently get questions about what our Communications Department "controls". People want to see how our boxes and lines are drawn. It's a question that's hard to answer because we don't have hard lines and boxes.
We didn’t get there overnight, but the team culture here is all about shared ownership. We’re not segregated departments, but we're not all morphed into ONE department with ONE person in charge of it all either. There is constant contact between key stakeholders who are intentional about collaboration and cross-training. Although it might be easier if everyone stayed in their own area, it just wouldn’t be as effective.
It rolls a little something like this:
- As Communications Director, I’m the coach responsible for anything you read, touch or click off the platform. My direct reports act like quarterbacks to help carry the vision and keep the ball moving down the field. The rest of my team has specific positions to play in the game but can be moved around depending on the situational landscape.
- As Pastor of Creative Arts, Butch Whitmire and his creative arts teams are responsible for executing the plays on the auditorium platform.
- As Pastor of Connections, Mark Waltz and his teams are responsible for executing the plays for the best environments.
There’s a lot of overlap between us, but we’re all protecting the same mission, vision and values so it works well. We all work off same "big idea" worksheet for creative direction. We aren’t responsible for “defining” individual messages…we’re responsible for protecting and extending one.
So what about the people on my team? Here's today's 'playas'.
Solid lines indicate direct reports. Dotted lines indicate intentional collaboration. Grey boxes are volunteer teams.
More...you don't get there overnight.