Admit it, you like people who are like you.

Note to CMO (I just love this blog) has a great post Jami showed me first thing this morning. It's just another reminder of how businesses work hard to find things in common with their audiences. Don't you think churches should work harder at it, too?

You can do it in the most simple ways...got milk?

Comments

[Doug Lake]

The Starbucks Corporation really think their customers matter and will do their best to relate their product to the customer and their customer to the product.

Simple. Effective. Relational.

[Stephen Denny]

Kim: thank you, as always, for your kind words and glad you found it interesting.

Yes, I'd agree that churches, trade organizations, NFP's and others should continuously probe for ways to bridge the gap between "pleading for compliance" and "meeting needs." This element of "like-ability" and "consistency" doesn't require the listener to do anything different -- it merely suggests that they do what they always have done (which is a whole lot easier to suggest, isn't it?).

BTW, I've got a good number of 'faith based marketing' questions -- I'd welcome the chance to touch base live and get your thoughts. Let me know if that works for you! Thanks again --

[Todd]

"Like many of you, we've switched to organic grape juice.

Prefer Welch's? Just ask."