We typically do at least one volunteer message series per year. We cast vision about the catalytic impact serving has on an individual's spiritual growth.
However, the actual promotion and message series is only half of our preparation efforts. We spend as much time, if not more, making sure we're ready when people show up and say "I'm interested. How might I help?"
One of the ways my teams prepares for volunteer prospects is to clearly communicate up front what to expect. This is important because, as people evaluate the opportunities for serving in their church, they have preconceived ideas about what various teams do. Without context, they may end up frustrated when they're not able to serve the way they pictured.
Since every person has their own idea about what a role on the "communications" "graphics" or "web" team looks like, here's an example of a summary we created a few years ago about what we do and what we don't do.
The Communications department is involved with what you read, touch or click beyond the auditorium. We believe excellence honors God & inspires people. One of our primary goals is to simplify everything our audience sees or touches, to make their life easier and more rewarding, in every aspect of their engagement with Granger Community Church.
What We DO:
- Pithy, short, quips, bullets and easy, scannable copy; maximum 2-3 paragraphs in length.
- Communicate context and information for next steps: message series, classes, events as well as volunteer and connection opportunities.
- Share stories about life-change.
- Support all-church vision and reinforce core values.
- Provide an opportunity to “drill down” online for more information.
- Address felt-needs and insider information “at a glance”.
What We DON’T DO:
- Fiction or poetry.
- Detailed or journalistic accounts of each ministry/event or full-length testimonies.
- Be all things to all people
- Leisure reading publications or newspapers.
What we DO:
- Provide concepts, creative rationales and graphic deliverables for print and online mediums.
- Design tools to help remove barriers and support desired objectives.
What we DON’T DO:
- Design for cool-factor alone or because everybody else is doing it.
What we DO:
- Use admin panel to make regular content changes on four to five primary pages on GCCwired.com.
- Develop new pages using templates.
- Continually review the site to ensure it is functioning well based on our vision, goals and objectives (i.e., keep the “main thing the main thing”)
- Generate interest and leave them "wanting more" so they'll take their next step.
What we DON’T DO:
- The heavy lifting (e.g., design from the ground-up, major functionality programming, etc.)
- Try to be all things to all people (e.g., telling the whole story online, constantly creating new pages contributing to the bloated navigation of a “big” website).
- Lots of scrolling or “deep diving” on our site navigation.
- We are here to serve and need to model servant-leadership. Egos have no place on our team. No matter how great the talent, we will not tolerate lack of preparation, chronic lateness/missed deadlines, lack of submission to leadership.
- There is an overall ministry, communications and technology strategy in effect — it drives all the elements for promotions, Web, enews, print resources, etc. There is a reason for everything. If you have comments, observations, ideas or opinions…please let us know. We value your input and encourage you to share your thoughts with us, but do not cause dissension or confusion among the team.
- We are a church that models and expects encouragement from and for each other. Negativism, criticism and complaining are not embraced.
People want to make a difference with the time and talents God has given them. This simple tool respects their time. It helps them screen us before they go deep and get frustrated they've wasted their time. At a glance, they can decide if this team is something they want to say yes or no to.