Some highlights from an article I read yesterday...I think it's important to absorb stuff like this in order to train our brain to think differently; to break our ruts and change our paradigms. The article shared ten things you need to know to make design thinking work for you...I'm sharing five.
Today we are facing many tough problems in business and our society as a whole. Design thinking is a problem-solving protocol that can be used on virtually any problem. Not just for the world of designers; left-brain, linear thinking, engineering professionals effectively ladder up on the idea, too.
- Clarity about Equity Brand equity used to belong to the Madmen of Madison Avenue. But advertising simply doesn't work like it used to, and won't ever again. Customers, enabled by the Internet and social networks, are telling companies what they want through the truth of the consumer experience.
- It's in the the Story A story has emotion, narrative, and memories built into it. In a world bloated with messages, a story is sometimes the only thing people will remember.
- Design at the Beginning Design is more than aesthetics or attractive packaging. Before setting off on any mission, design thinking protocol asks us to step back and ask "Is this the right way to frame this problem?"
- Keep Assassins in the Crosshairs "We did that here once. It didn't work." "That's not the way we do things here." Figure out a way to overcome resistance to new ideas or become a Designosaur.
- Use Your Head Before Your Hands Look past a project to the next step, sideways to the tangents affected by the result and the investment required. No problem is solved in isolation.
Full article by Mark Dziersk in Fast Company.
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