Found this on the Church Marketing Sucks blog this week:
The Harvard Business Blog recently published an article entitled When to Keep Your Mouth Shut, taking a look at the high cost of over-communicating. They give some examples:
- continuing to describe product features after you've convinced your audience.
- starting with an apology for a lack of preparedness.
- pilot letting passengers know over intercom they'll have enough gas to reach their destination.
It's these moments, where nothing needs to be said, that someone tries to fill the space and ends up losing momentum, or worse, trust.
Joshua goes on to confidently and wisely point out this advice applies to churches, too.
Sometimes it is just better to keep your mouth shut and let your actions do the talking. Sometimes it is just better to keep your mouth shut and not draw attention to things that wouldn't garner attention in the first place.
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