7 Myths Marketers (& their bosses) Gotta Stop Buying...

I read an article this week that begs to be shared. Want to get the most out of marketing in today's world? Stop believing these myths.

• Myth #1 - "I'll just hire me one of them marketing superstars.
• Myth #2 - "If everyone just picks themselves up by the bootstraps and tries harder (or works smarter)...
• Myth #3 - "If we can just get some of that marketing automation, that'll solve our problems."
• Myth #4 - "If we can't quantity it, we shouldn't do it."
• Myth #5 - "I don't care what it takes, just get it done!"
• Myth #6 - "We can't spare a dime to invest in research."
• Myth #7 - "We don't have time to examine our own navels."

Read the full article on Chief Marketer.

Comments

[Maggie Smith]

You rock, Kem. Reading about your book, which I can't wait to buy/read, makes me think about our ad agency days together way back when. I also love the way you present your job descriptions in another post. Very likable.

[Gary Katz]

Thanks so much for blogging about my article in Chief Marketer. I've been trailblazing the field of Marketing Operations for the past four years, and have confronted these myths head-on since I first entered the public relations (then marketing) field almost 30 years ago. It's always gratifying to be affirmed that I am not alone in my experience. I think most of us know there is plenty of room for improvement in how marketers do their jobs. A great campaign from time-to-time doesn't make up for a consistently poorly-run marketing function that fails to live up to its promise of being strategic, integrated, masterful in execution and fully-accountable to the rest of the enterprise. We can be so much better if we let go of the old ways.

For those CMOs and marketers that want to change how marketing operates on an industry level, I invite you to join the Marketing Operations Future Forum group on LinkedIn: http://www.linkedin.com/groups?gid=1919017

The group's sole purpose is to co-create the future of the Marketing Operations field into a integral professional discipline that can serve as a true Chief of Staff function for the CMO.

Gary Katz, Founder & CEO
Marketing Operations Partners
www.mopartners.com