I want to associate with organizations that have personality

Case in point... this simple form letter is so refreshingly original and unpredictable it makes me want to buy more. I'll recommend this company to people because of this email alone. How much money and time did it take to create a new fan? Slim to none.

There's not enough personality these days. Have some fun. Take some liberties. Loosen' up. Where are you missing these simple, small opportunities for big impact in your church?

Comments

[Linda Jividen]

How intelligently creative. I would buy from them just to support their sense of humor!

[Terrace Crawford]

I want a cd baby. Ha. Wow, you are so right, Kem. The email speaks volumes.

--Terrace Crawford
www.terracecrawford.com
www.twitter.com/terracecrawford

[Mac]

WORD!

[Jeremy Scheller]

I wish i was a cd at cd baby pamperville!

Most common response when I enter the room: "Oh, you again...sigh"

[Leanne Shawler]

I love CD Baby :) But it didn't arrive in a gold-lined box for me. But those people must party like mad....

[Jim]

that's just pure hawtness...makes me want to go rewrite everything...i still write like i'm stuck in the cubible-farm!

[Tim Schraeder]

that's brilliant.

[Chris Queen]

I'm waiting to hear if it actually arrived in a gold-lined box!