Keep these golden rules in mind as you plan your social media strategy for your business, your church, your non-profit... This list was inspired by a Fast company article about Twitter, but it applies to blogging, Facebook, Twitter and more.
This is the top five list of non-negotiables in the professional social media arena.
- Make it part of your trade. It requires an investment of time and dedication. If you treat it as an afterthought, you will be an afterthought.
- Give more than thou receive: Promote others more than you promote yourself.
- Be undeniably genuine. Stay conversational while sharing professional and personal tidbits. Demonstrate there are humans inside the organization.
- Say thank you. Personally thank people who mention you. Respond to comments.
- Keep it simple. That's the whole point. Digestible. Portable.
Do you still view social media as an "add-on" instead of an extension of what you already do at your organization? Here's an oldie but a goodie to help provide the context you need. It might be time to say goodbye to some of your vintage communication channels.
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