Keep these golden rules in mind as you plan your social media strategy for your business, your church, your non-profit... This list was inspired by a Fast company article about Twitter, but it applies to blogging, Facebook, Twitter and more.
This is the top five list of non-negotiables in the professional social media arena.
- Make it part of your trade. It requires an investment of time and dedication. If you treat it as an afterthought, you will be an afterthought.
- Give more than thou receive: Promote others more than you promote yourself.
- Be undeniably genuine. Stay conversational while sharing professional and personal tidbits. Demonstrate there are humans inside the organization.
- Say thank you. Personally thank people who mention you. Respond to comments.
- Keep it simple. That's the whole point. Digestible. Portable.
Do you still view social media as an "add-on" instead of an extension of what you already do at your organization? Here's an oldie but a goodie to help provide the context you need. It might be time to say goodbye to some of your vintage communication channels.
The Social Media Playbook
View more documents from Chris Heuer.
thank you! i have been researching some of this myself and have had no luck
Posted by: nate drye | Sep 29, 2009 at 01:42 PM
Kem, you always have great stuff on here. great post on social media.
Posted by: Casey Graham | Sep 29, 2009 at 01:08 PM
Good point!
Sent from my iPhone
On Sep 29, 2009, at 10:11 AM, "typepad@sixapart.com"
Posted by: Kem Meyer | Sep 29, 2009 at 09:39 AM
2-4 could be summarized with "do what mom told you to do". ha. Social media fails without the "social"...when organizations try to treat it as a cog in their money making machine it will never achieve what they want. I think this list is right on point by highlighting that the human element MUST be present. Thanks Kem.
Posted by: Matt Esau | Sep 29, 2009 at 09:11 AM