You want to maximize response? You have to minimize options. Will a picture help? Lucky for you, I just happen to have one from Stuff Happens.
Does it get you thinking about how you do things in your organization? Think about your print pieces, web sites, processes, voicemail...the whole shebang. There's always something you can simplify. In fact, I had one meeting today about simplifying our web site and have one scheduled for tomorrow about simplifying our volunteer sign-up process. In both cases, our current solution makes sense to us internally, but is stalling out externally. Instead of defending why we do it the way we do, we're going to figure out what needs to change. That means we have some work to do.
Simple is smart and it's hard work. Complicated is ignorant and it's lazy. Just sayin'.