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Dec 16, 2009

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Michael Gray

I have come from a background like yours (church communications and marketing), and the application of these brand management/development concepts seems do-able in many churches/businesses. However, my current environment -- teaching third grade in a public school -- provides a much more challening venue for brand develoment.

Have you seen a school that has made significant headway in creating and maintaining a brand? I once taught at one of the state's most academically rigorous schools, and even they didn't have a significant brand (despite the excellent record). To be honest, I don't know that I've ever seen a school that properly applies the techniques you write about so frequently.

I'd love to hear your thoughts on how these techniques can be applied to a government-run organization -- if that's even possible!

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