10 tips for compelling web copy …

From The Web Design Ledger:

1. Make it personal
2. Use language yo mama would understand
3. Draw on common metaphors or experiences
4. Use pictures that compliment your composition
5. Read it out loud
6. Don’t edit until the end
7. Remember that sarcasm is hard to pull off
8. Tidy up your speech
9. Search perspective is king
10. Be scannable

[Full article.]

Comments

[Kem Meyer]

Here's the original article... http://webdesignledger.com/tips/10-tips-for-creating-compelling-web-copy

[Mark Petereit]

Can you elaborate on 3, 8, 9 and 10?