It’s a complicated concept. How does communication arts work with creative arts? Where does digital media come into the conversation? The answer is somewhere between two extremes; strict, inflexible systems are not any more helpful in the long run than the chaos of no system at all.
Shrink the Church just posted a free resource to help you get your head around the concept of who should be talking to who, when it makes sense to have those conversations, what deliverables hit at what interval and more. What a great tool to use to brainstorm with your team to customize your own framework.