When I read about Jet Blue poking fun at themselves over the flight attendant incident, I remembered a place in Making Ideas Happen where Scott Belsky references two stories about the topic of transparency.
- Tony Hsieh, CEO of Zappos, has spoken extensively about how Twitter has helped his company build stronger relationships both externally (with customers) and internally (among employees). He explained in a post on his company blog: ’Because radical transparency was part of the culture of tweeting, I decided to give it a try and be as transparent as possible, both for myself personally and for Zappos. What I found was that people really appreciated the openness and honesty, and that led people to feel more of a personal connection with Zappos and me.’
- Andrew Zolli, leader of Pop!Tech, spoke about how transparency has made him more organized. ‘I give up privacy. I’ve learned that no problem I might find embarrassing is unusual. If you’re willing to let people access your life, they’ll find what they need. I’ve open-sourced my life. My calendar, email and contacts are all shared with the organization. I’m highly transparent. You can see what I’m doing as a partner.’
I wholeheartedly agree and advocate that, using a mature filter, transparency in social media can be a powerful source of accountability for individuals and organizations. Over the past couple of years, I’ve talked about the benefits over and over.
- It simplifies my life.
- I share my life.
- There’s good Samaritans out there.
- Our parking lot is getting bigger.
- Charm school (testimonials).
Then, this morning on my walk, it came to me that—sometimes—it just might even be a spiritual practice.
- Rather than struggling to disguise or deny your weakness, allow Me to bless you richly through it. (via Jesus Calling.) ‘Now I take limitations in stride, and with good cheer, these limitations that cut me down to size—abuse, accidents, opposition, bad breaks. I just let Christ take over! And so the weaker I get, the stronger I become.’ 2 Corinthians 12:9