Last week I was asked, “I’m hoping to pursue a career in advertising/marketing. What advice would you give to me as I pursue my education & career?” Here’s what I shared; it’s just my two cents.
Even though I studied public relations and journalism in college, very little of that formal education makes me more effective in my current role. If I had the chance to go back and do it all over again, I would concentrate in psychology and sociology. And, here’s why. Culture moves and the methods (and technologies) for design, marketing, advertising, etc., change rapidly and frequently. For all of that stuff… you keep up, learn on the job, read blogs, watch real life wins and misses on the go. It’s just in time, all the time. However, people are the same despite where culture moves. I believe, the more you learn about and understand the human condition—the more successful you’ll be in any communications role.