Post frequency could add to the clutter

I blog in spurts; posting only when I'm inspired, frustrated or responding to a frequently asked question. Generally, in between those times, you'll hear the sounds of crickets from my site. Don't look here for your daily dose of wisdom or hot news.

I used to joke around about my amateur blogging method because I didn't have posts on a daily or even weekly basis. And, then, early last month my friend Jason affirmed me by sharing a new perspective. He read an article about how post frequency doesn't matter like it did in the early blogging days. I resonated most with:

• The blogosphere doubles in size every 6 months and cutting through the clutter is more difficult with daily posts.
• Traffic doesn't make a blog successful, engaging your audience (which may be narrow and focused) does.
• Loyal readers remain loyal because they subscribe to your blog, not because you post frequently.
• The pressure of frequent posting has the potential to drive poor content quality.
• Frequent posting could push corporate bloggers into the hands of PR agencies. That decreases authenticity and creditability.

So, there it happened--in an instant--I went from amateur blogger to strategic blogging genius. In an instant. From zero to hero. Jason, you're swell. Read the full article.

Comments

[Eric Kintz]

Hi,

Thanks for linking to my post on blogging frequency. I thought you would enjoy the follow up analysis on how this post spread throughout the blogosphere.
Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/10/01/1683.html

[Eric Kintz]

Nice follow up, Kem. Just like in the real world, it is as much about content as it is about joining the community. Happy you enjoyed the post
Eric

[RC of strangeculture]

Jon turned me onto bloglines and I love it and i think you're right there are some blogs you like b/c they provide bright shiny nuggets every so often, and there are others who keep the converesation moving.

Good thoughts on the validity of the infrquent posting blog.

--RC of strangeculture.blogspot.com

[Jon Sampson]

That's true. Hadn't thought of it that way. Seth Godin and some others say frequency is important, but for RSS subscribers, it matters a lot less.

I subscribed to your blog a while ago, and it's nice to be plesently surprised each time a new post flys up. Better to have a few quality bits of info that 50 posts a day (who can read all of that?).

Only problem is, there are still those people out there who just don't 'get' bloglines...