Want to change people's behavior? Make it fun.

Oct 13, 2009

Want to change people's behavior? Make it fun.

Want buy-in? Make it fun. It's been proven...thanks to the scientists at Volkswagen. (Thank Matt for the find.)

How many more people will choose the stairs over the escalator -- if you make it fun to do?

How many more people will actually throw their trash away -- if you make it fun to do?

It's not that people hate change. They just hate the way you're trying to change them. (via Michael T. Kanazawa) If you're not getting the results you're looking for, change your approach.

Want a more practical example? I snapped this photo at Christ Community Church. They get it. If you want more people to "follow the rules" you gotta make it fun.

Oct 13, 2009 7:47:00 AM | Communications

2 Comments

Those are great, thanks for sharing!

Posted by: Michelle Traudt | Oct 21, 2009 at 11:00 AM

Makes me think of William Glasser's Hierarchy of needs - survival is at the bottom of the pyramid, but "fun" is at the top. I work with the Kids Hope USA program with at-risk children, and in the mentor training, we emphasize the importance of the fun aspect of the students' experiences. I love these examples!

Posted by: Angie K. | Oct 13, 2009 at 11:26 AM

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