TRUE: The local church used to be the center of culture and now culture is running circles around the church.
FALSE: This is a problem of technology.
TRUE: Fewer and fewer people are connecting with Christ and each other through the local church.
FALSE: This is a problem of theology.
TRUE: This is a problem of communication.
Why does the church spend so much time chasing down conversations and looking for ways to get the public to notice? Because its communication models aren’t built for today’s reality – information overload, pressure to keep up, subculture alliances, global neighborhoods, mass distrust of big business and organized religion, etc.
The hope, encouragement, training and life transformation we have to offer is as relevant as ever. We’ve just made it too hard for people to find, even harder to be a part of and impossible to stay current. (That’s your answer—why nobody wants us at the party.)
It’s time for an extreme makeover—communication edition.
For the past few months, I’ve been in several mind, space and soul bending conversations about the future of church and why it’s losing its appeal.
One of those conversations has led me to join the advisory board for SoChurch—a game changing communication platform. There’s a long list of reasons why I’m so energized about this, but here’s a few:
- There’s a credible and diverse team involved with the scope and implementation of this solution; advisors, investors, developers, pastors, futurists, strategists, connectors and communicators. It’s not being birthed in a vacuum.
- It’s a tool that will be accessible to all churches; regardless of size, style, technical skills or budget.
- It's not a web site (destination) but a conduit (vehicle) that facilitates conversation from the church to the community and from the community to the church.
There’s going to be a steady stream of details coming about SoChurch and the people involved; you can follow it. For now, you can catch up on the story so far from John Saddington, Tony Morgan, Ben Arment and Tim Stevens.
Be encouraged. The church has a great future if we control less and influence more. This is a step in the right direction.
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